Long Island City, New York

New marque for existing event space. Located on a busy throughfare, the Owner wanted to Brand the facility in order to sell naming rights and increase visual presence in the neighborhood. 
The design incorporates a large scale Marque with striking, angled suspension struts which catch the attention of pedestrians and drivers from a distance.
​The underside is comprised of glowing multi-dimensional panels wtih recessed heating elements between, providing shelter and comfort for waiting and departing audences.  ​